Ontex is launching Little Big Change diapers in Benelux. Little Big Change is a diaper subscription service available exclusively online that will make the lives of modern parents a little bit easier. While providing up to 12 hours of protection, the diapers are free of perfume, lotions and chemicals. They are regularly tested for the presence of harmful substances and produced using 100% green electricity.

Parents do not want to choose between their baby’s health and comfort, and they increasingly seek convenience and reliability when purchasing hygiene products. The Little Big Change diaper subscription brand and service is Ontex’ response to these changing demands. Following its successful launch in France in June 2018, the new subscription service is now available in Belgium, the Netherlands and Luxembourg. The Benelux Little Big Change launch is supported by an online sales platform and significantly increases Ontex’ presence in Direct-To-Consumer e-commerce.

“The launch of Little Big Change in Benelux is an important step in the digital transformation of our company,” says Ontex CEO Charles Bouaziz. “It’s the first Ontex baby diaper available exclusively through an online subscription model, providing parents with a flexible and highly customizable purchasing and delivery service. Little Big Change is our response to changing consumer behaviors and needs. The subscription business model is an important pillar for the company’s future growth.”

Little Big Change diapers have earned certifications, including:

• The top sheet has received the Dermatest 5-star seal;
• 100% of the fluff in the absorbent pad is bleached Totally Chlorine Free (TCF) and sustainably harvested in Forest Stewardship Council (FSC) certified woods;
• The entire product is regularly tested for compliance with the German Oeko-tex 100 certification standard.

While Little Big Change diapers have been designed to optimize the baby’s health and comfort, Ontex has thought about the needs of modern parents too by providing a solution to unplanned diaper shortages or last-minute emergencies. The online subscription service allows “one-click” subscriptions and cancellations with free-of-charge deliveries where you want it, when you want it. Parents can easily modify their subscription: the frequency and location of delivery, diaper size and product mix according to their unique needs. Parents will soon be able to choose between Little Big Change baby diapers and pants, allowing them to select the product that best meets their baby’s needs under the same strict product criteria.